Privacy Policy

Last updated: 13 October 2026

1. Introduction

Welcome to StyleScout (referred to as "StyleScout", "we", "our" or "us"). Our website, www.mystylescout.in, helps visitors discover products and compare prices across online retailers.

This Privacy Policy explains how information may be collected, used, stored and shared when you visit or interact with our website.

We aim to handle personal data responsibly and in accordance with applicable privacy laws, including India's Digital Personal Data Protection Act, 2023 (DPDP Act), to the extent applicable.

2. Information We Collect

Depending on how you interact with StyleScout and which website features are enabled, we may collect the following categories of information:

A. Information you provide

• Your email address when you contact us.
• Your name or other details if you choose to include them in a message.
• Feedback, questions, bug reports or other information you voluntarily submit.

B. Technical and usage information

• Browser type and version.
• Device type and operating system.
• Pages visited and interactions with website features.
• Approximate visit times and referring websites.
• IP address and related technical information, where processed by our website infrastructure or service providers.
• Approximate geographic information, where made available by analytics or other service providers.

The exact information collected depends on the technologies and services active on the website. We do not intend to collect sensitive personal information through ordinary product browsing.

3. How We Use Your Information

Information may be used for the following purposes:

• To operate and maintain the StyleScout website.
• To display products, prices and product-related information.
• To understand website traffic and visitor interactions.
• To measure product interest and affiliate link activity.
• To improve website performance, design and usability.
• To respond to enquiries, feedback and support requests.
• To identify suspicious activity and protect website security.
• To meet applicable legal and regulatory requirements.

4. Google Analytics and Website Measurement

StyleScout uses Google Analytics 4 (GA4) to understand how visitors use our website and to identify areas where we can improve.

Depending on the analytics configuration, GA4 may process information such as:

• Pages viewed and navigation activity.
• Device, browser and operating system information.
• Approximate geographic information.
• Referral sources and campaign information.
• Interactions with website content and features.

Analytics technologies may use cookies or similar identifiers. Information collected through these technologies may be processed by Google in accordance with its applicable terms and privacy policies.

Learn more: Google's Privacy Policy .

5. Affiliate Links and Click Tracking

StyleScout participates in affiliate marketing programmes and may earn commissions when visitors make qualifying purchases through certain retailer links.

We may record clicks on retailer links to understand how visitors interact with product listings and to measure the performance of our website and affiliate referrals.

Depending on the tracking configuration, recorded events may include:

• The retailer link or retailer selected.
• The product or product page associated with the click.
• The page from which the link was clicked.
• The time of the interaction and related technical or analytics information.

Clicking a retailer link takes you away from StyleScout to the retailer's website. The retailer may use its own cookies, tracking technologies and affiliate attribution systems.

Any subsequent purchase, payment or account activity takes place under the retailer's own privacy policy and terms.

For more information about our affiliate relationships, please read our Affiliate Disclosure.

6. Cookies and Similar Technologies

Cookies are small text files that websites may store on your device. Similar technologies may also be used to remember preferences, understand website usage or measure performance.

StyleScout and its service providers may use these technologies for:

• Essential functionality: Supporting website operation and basic features.
• Preferences: Remembering certain choices or settings, where implemented.
• Analytics: Understanding visitor activity and website performance.
• Affiliate attribution: Helping participating retailers attribute eligible purchases to referral links.

You can manage or delete cookies through your browser settings. Blocking certain cookies may affect some website features or third-party functionality.

Where consent is required by applicable law, relevant non-essential tracking technologies should be used in accordance with that requirement.

7. Third-Party Services and Data Sharing

StyleScout may use third-party services to operate, measure and improve the website. These providers may process information according to their own privacy policies and applicable agreements.

• Google Analytics: Website analytics and measurement. Google Privacy Policy.
• Google Search Console: Monitoring website search performance and indexing.
• Vercel: Website hosting and infrastructure services. Vercel Privacy Policy.
• Amazon: Retailer services and affiliate attribution when you follow Amazon links. Amazon Privacy Notice.
• Flipkart and Myntra: Retailer services and affiliate attribution when you follow their links.

We may also disclose information when reasonably necessary to comply with applicable laws, respond to lawful requests, protect our rights or address security concerns.

We do not sell personal data as a business activity.

8. Data Storage and Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy, subject to applicable legal requirements.

Retention periods may vary depending on the type of information, the service processing it, operational requirements and applicable legal obligations.

For example, enquiries may be retained for as long as needed to respond and maintain relevant records. Analytics information is subject to the retention settings of the analytics service.

9. Data Security

We take reasonable measures intended to protect information against unauthorized access, alteration, disclosure or destruction.

Our website uses HTTPS where supported by the hosting configuration. We also rely on security features and infrastructure provided by our hosting and technology providers.

However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

10. Your Privacy Rights

Subject to applicable law and its commencement and implementation provisions, individuals may have rights concerning their personal data, including rights to:

• Request information about personal data being processed.
• Request correction or completion of inaccurate or incomplete personal data.
• Request erasure of personal data, where applicable.
• Withdraw consent where processing is based on consent.
• Raise a grievance regarding the handling of personal data.
• Nominate another individual where such a right is applicable under the law.

To submit a privacy-related request, contact us at privacy@mystylescout.in.

We may need to verify your identity and request additional information before responding. We will handle requests in accordance with applicable legal requirements.

11. Children's Privacy

StyleScout is a general product discovery and price comparison website and is not intended to be directed at children.

We do not knowingly seek to collect personal data from children in violation of applicable law. If you believe a child has provided personal data to us, please contact us so that we can review the matter and take appropriate action.

12. External Websites

StyleScout contains links to third-party websites, including online retailers such as Amazon, Flipkart and Myntra.

Once you leave StyleScout, the privacy practices, cookies, data collection and security measures of the destination website are governed by that website's own policies.

We encourage you to read the privacy policy of any external website before sharing personal information or making a purchase.

13. Processing Outside India

Some service providers used by websites may process or store information on servers located outside India. Where information is processed in another country, the processing is subject to the applicable arrangements and legal requirements governing that service.

14. Changes to This Privacy Policy

We may revise this Privacy Policy when our website features, services, data practices or applicable legal requirements change.

Updated versions will be published on this page with a revised "Last updated" date. We encourage visitors to review this page periodically.

15. Grievance and Privacy Contact

If you have a concern, complaint or request regarding the processing of your personal data, you can contact us using the details below.

Privacy contact: privacy@mystylescout.in

Grievance contact: grievance@mystylescout.in

Please include sufficient details about your concern so that we can understand and review your request.

16. Contact Us

For general questions about this Privacy Policy or StyleScout's privacy practices, contact:

Website: www.mystylescout.in

Email: privacy@mystylescout.in